Ontario Nature
Spring Appeal
A few days after this appeal hit mailboxes, we received an amazing email from the client:
“Recently, I made a small donation to your organization in response to an appeal letter, dated May 28, 2020, from Caroline Schultz. Although I am a big fan of Ontario Nature and its mission and activities, I am not usually in the habit of making such donations. Instead, I have chosen to support your organization financially through a bequest in my will… It wasn’t so much the letter that hooked me (although Caroline’s writings are always good; I especially like her introductory columns in the ON Nature
magazine). No, it was something else that convinced me to give: It was the lovely artwork! The wildlife sketches struck a chord in me. I would give my left arm [don’t worry, I’m right-handed!] to be able to draw or paint like that.”
Messages like these are, quite simply, the reason we do this work. Immediately, we shared this email with everyone on our team: writers and editors, illustrators and designers, and our print and production crew. Messages like these remind us that every time we finish a project, we hope it lands on someone’s kitchen table or email inbox and makes people feel even a fraction of this.