Food Bank of Waterloo

Read the letter here.

Direct Mail

Here in Canada, the paper food drive bag is iconic. Generations of Canadians have donated at the grocery store or in the neighbourhood, putting items into a brown paper bag to share with the food bank. Agents of Good are notorious for creating “mascots” for certain projects, developing campaigns that come from unique and sometimes inanimate objects: a truck, a hummingbird, and in this case, Phil, The Bag. Get it?

Phil can say things that humans can’t. How else could we tell a story about a paper bag getting magical powers and becoming Santa’s helper? The Executive Director sure as shit wouldn’t say that! Phil allowed us to put a voice to the action of filling the bag with food and funds to feed our hungry neighbours.